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Essay

Feasibility Of Student Theme Banking At Rbc

Essay specific features

 

Issue:

Business

 

Written by:

Mary R

 

Date added:

May 4, 2017

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 613

 

Was viewed:

277 times

 

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Essay content:

at the discounted rates. ? Socialising & Networking Opportunities: Since the themes are based on a common interest, theme banking would provide a platform for networking within similar interest groups. The interactive website will also be used for the same. For RBC: ? Encirclement Strategy: Involves targeting several smaller untapped or underdeveloped segments in the market simultaneously...
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Surprise and delight the customer through product innovation. ? Cult following: Establishing long-term relationships by inculcating strong sense of belongingness within the customers. (This ensures their continuity with us after their student years) ? First Mover Advantage: With ‘Theme Banking’ markets would be fragmented based on interests and the Bank would have the advantage for first entering into the most popular themes...
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