Federated Department Stores

Essay specific features

 

Issue:

Business

 

Written by:

Greg W

 

Date added:

January 30, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2135

 

Was viewed:

4656 times

 

Rating of current essay:

 
Essay content:

Bloomingdale's, being more upscale, targets consumers that are more concerned with trend and quality than they are price. Macy's targets the more value oriented consumer and represents a broader Federated clientele. Macy's represents 423 of the 459 Federated locations while Bloomingdale's represents only 36 locations...
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Because I can better relate to the value conscious consumer of the Macy's division and because they represent such a large portion of Federated, I will further explore their current characteristics and behaviors that suggest that they possess qualities of both monopolistic competition and oligopolies...
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