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FedEx Marketing Mix
Essay specific features
Written by:
Opal W
Date added:
February 9, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 742
Was viewed:
4979 times
Rating of current essay:
Essay content:
He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take it to heart and ended up building that company he dreamed of.
FedEx Express now delivers about 3.7 million packages per day throughout the United States and to some 210 countries worldwide...
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The price of a FedEx overnight letter is $11 compared to UPS and DHL prices of $12 and $13 respectively.
As FedEx management's policy is to maximize profits, they use the cutthroat business technique by pricing their services at high prices and hoping the consumer will use it based on the company's reputation and their unique and detailed tracking system...
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