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FIAT crisis management
Essay specific features


Written by:
Jeffery M
Date added:
July 19, 2012
Level:
University
Grade:
A
No of pages / words:
10 / 2786
Was viewed:
9592 times
Rating of current essay:
Essay content:
With time the group has diversified into other fields, and it now has activities in a broad range of sectors in industry and financial services. It is Italy's largest industrial concern. It also has significant global interests, operating in 61 countries with 1,063 companies that employ over 223,000 people, 111,000 of these employees are outside Italy...
displayed 300 characters
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However in recent years the company has fallen on hard times. Faced with a multitude of threats including, rising steel prices, increased competitveness from Japanese and Korean manufactureres and a strong Euro, FIAT endured heavy losses in sales and turnover since 2001. The company lost 445 million euros in 2001 and just over 820 million euros in the first half of 2002, not to mention sales in Europe and Italy falling by roughly twenty percent and the FIAT factories operating at only seventy per cent of its maximum capacity...
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