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Essay

fiat india

Essay specific features

 

Issue:

Business

 

Written by:

Phillip B

 

Date added:

July 1, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2527

 

Was viewed:

8152 times

 

Rating of current essay:

 
Essay content:

That generation dint like the cars but still used it as there was no other option. The first mistake that fiat made was in those times, it had the first mover advantage in the Indian market but it did not capitalize on it, infact the brand image of fiat kept on deteriorating. The consumers in India were totally fed up by fiat cars...
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The consumers in India were totally fed up by fiat cars. the impression that it created in those times was that of a high maintenance, ugly cars. this impression got carried to the next generation of users after 1991 when auto companies rushed through India and fiat became the un-prefered brand. The impression it created in the early period carried on till a long period of time...
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