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Written by:
Tracy M
Date added:
March 25, 2012
Level:
University
Grade:
B
No of pages / words:
13 / 3602
Was viewed:
6112 times
Rating of current essay:
Essay content:
Blockbuster has over 5,000 stores across the United States and an additional 3,000 stores worldwide. It is estimated that 43 million U.S. households have a Blockbuster membership.
Industry History
The introduction of the VCR to the market in 1975 was the first step to the video rental and retail industry...
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Movie studios soon began to release video cassettes of classic movies to boost revenues. This allowed customers to be able to get away from the confines of the movie theaters and cable station’s set schedules. However, few consumers were willing to pay full price much to buy a movie. In 1977 George Atkinson, “the inventor of video rental,” placed an ad in the local paper saying that he was renting videos for $10 per day...
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