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Essay

Finger Hut Strategy

Essay specific features

 

Issue:

Business

 

Written by:

James L

 

Date added:

April 22, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1250

 

Was viewed:

4605 times

 

Rating of current essay:

 
Essay content:

As stated in the case, Fingerhut had built an extensive database about their customers including age, martial status, hobbies, number of children, and birthdays. Crisp would take the fact that they had all that information from their customers that it would be easy for Fingerhut to know what people unconsciously might need and used that information to mail “specialized” catalog to its customers to create those desires upon them...
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Desires that would influence the customers to want to buy and make it difficult to refuse those offer within the catalog that had easy low monthly or weekly payments. If the catalog were not mailed, those consumers would have not had the desire to buy those certain goods. The matter that Fingerhut business idea was to specialize each catalog with goods that would comply with each customer makes their whole business plan unethical...
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