First USA and Internet Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Kevin H

 

Date added:

September 14, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 407

 

Was viewed:

2772 times

 

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Essay content:

This was because First USA had a strong retention (portfolio marketing program) as opposed to other credit card issuers and wanted to become a trusted agent for the end user. • First USA offered the customers rebates and coupons at participating retail partners (merchants.) • Offered "instant credit" at time of purchase at participating stores like Dell...
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This enabled the affiliate to focus on more constructive options as opposed to seeking out other partners who usually signed smaller and shorter term contracts. • First USA offered periodic payments for a set number of impressions and also paid a bounty (per exceeded account target) if the number of acquired accounts exceeded the number of target accounts...
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