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Essay

FirstCaribbean

Essay specific features

 

Issue:

Business

 

Written by:

Caroline K

 

Date added:

June 3, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 598

 

Was viewed:

2093 times

 

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Essay content:

Cost savings can be accomplished by eliminating duplicate marketing functions and by speeding up the implementation process. Since a decentralized structure is inherently complex and slow, CIBC had already started to standardize marketing and promotional activities in the region. This merger could provide an opportunity to take this business model even further...
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This merger could provide an opportunity to take this business model even further. Another reason for implementing a centralized marketing strategy is that there are similar products and services offered by the banks and the marketing team could focus on introducing a broader product offering. By advertising across the region the bank may appear stronger and more reliable, and brand awareness could increase...
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