Five Forces In Mp3 Player Industry

Essay specific features

 

Issue:

Business

 

Written by:

Andrea N

 

Date added:

January 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 448

 

Was viewed:

5814 times

 

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Essay content:

by introducing new products or adding new technical features to improve user friendliness). Apple is currently the dominant market leader (market share ca. 65-80 %) and follows a powerful competitive strategy. However, this increases the competitive pressures on the rivals of Apple, which are fighting to win a bigger stake in the growing market by winning new customers, expanding to new regions and taking away market shares from Apple...
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Consumers have strong brand preferences and a high degree of loyalty (e.g. iPod-users). Moreover, complementary online stores (e.g. Apple`s iTunes, Sony`s Connect) create “lock-in effects”. As a consequence, switching costs for customers are considerable and persuading them of a new brand will be very expensive...
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