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Essay

Flight Centre

Essay specific features

 

Issue:

Business

 

Written by:

Leroy S

 

Date added:

January 24, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2242

 

Was viewed:

8311 times

 

Rating of current essay:

 
Essay content:

Taking into consideration the relative size of the Australian and international operations as well as the availability of information on global environment and competitive factors, for this analysis, it is more appropriate to consider the Flight Centre’s industry environment as “The Australian international and domestic airline ticket provider industry”...
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Flight Centre’s major source of income is generated from provision of airline tickets in Australia and the operations are mainly focused on providing airline tickets. Environmental analysis The macro-environment affecting the growth of the industry as a whole is summarized in Table 1. Political/Legal Economic Socio-cultural Technological Demographic - Terrorism, wars and disease outbreak (-) - Governments stimulating economic growth by monetary policies (+) - Increasing disposable income for households(+) - Decreasing unemployment (+) - Favorable currency market for AUD (+) - Expected slowdown of growth of Australian economy (-) - Increasingly fashionable to travel (+) - Increasing fear of travel internationally (-) - Technology leading to more efficient way of providing services (+) - Technology leading to forward integration opportunities for suppliers (-) - Ageing population with increasing wealth (+) Neutral Positive Neutral Neutral Positive Table 1 Environment analysis The macro-environment indicates moderate growth for the industry...
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