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Essay

Fly to the end of the world

Essay specific features

 

Issue:

Business

 

Written by:

Ginger L

 

Date added:

February 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2169

 

Was viewed:

6042 times

 

Rating of current essay:

 
Essay content:

Certainly, some potential opportunities and problems that company has ignored existing as well. After years of often ferocious competition, Air New Zealand was forced to form an alliance, and then became a full member of the Star Alliance Group in 1999, which for the sake of extending network and offer better service to its customers, thereby obtained the competitive advantages...
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Additionally, the airline alliance, to some extend, has gradually changed the market environment. Air New Zealand, as part of Star Alliance Group, provides a large number of worldwide destinations for its customers. For serving this large market, marketing managers cannot be satisfied with just planning present activities, because of dynamic markets and consumers?¦ needs, competitors and the environment are continually changing (Quester, P, McGuiggan, R, Perreault, W, McCarthy, E, 2004)...
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