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Essay

Fmcg M&Amp;A India

Essay specific features

 

Issue:

Business

 

Written by:

Deborah M

 

Date added:

September 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 671

 

Was viewed:

1797 times

 

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Essay content:

The three companies were loss making units but with distinct brands. This conglomerate merger was done primarily for product extension but synergies were also seen in the distribution network. The merger has been quite successful considering the fact that all loss making units were turned around in within 6 months...
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Economies of scale were achieved in production and distribution of goods. Significant discounts were also obtained for advertising and marketing charges. The growth of two acquired brands significantly highlights the benefits wrested by Dabur from the acquisition. 2004 2005 2006 2007 Babool 2 2.4 3...
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General issues of this essay:
aol merger hpq merger Merger Activity in the EU Merger&acquisitions Merger Merger Merger merger Nokia Product Categories P&Amp;G Merger P&G Merger SBB Merger Merger&Acquisition merger Pharmaceutical Merger
 

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