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Issue:

Business

 

Written by:

Marian M

 

Date added:

March 18, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2639

 

Was viewed:

6749 times

 

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Essay content:

For example: If we are marketing a brand new breakfast cereal "Fruit Loops Plus", we may want to know who the key decision maker is when it comes to purchasing breakfast cereal. Is it the child, the mother or the father? If the mother is the primary decision maker, we will want to know as much as possible about her decision-making process...
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For example: We may ask the following questions: 1. When it comes to selecting breakfast cereal what is your primary consideration? A. Flavor B. Nutrition C. Packaging D. Position on shelf 2. Your child is most likely attracted to the cereal's? A. Sugary taste B. Crunchy texture C. Shape and color of cereal D...
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