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Ford
Essay specific features
Written by:
Kenneth J
Date added:
September 30, 2015
Level:
University
Grade:
A
No of pages / words:
4 / 1072
Was viewed:
2291 times
Rating of current essay:
Essay content:
Ford customers come from all demographic strata given the diverse brand lineup and product mix, and Ford’s products are purchased and driven the world over.
Argus Research estimates that the car market will decrease 3.8% in terms of units sold during 2003, and that light truck sales will increase 0...
displayed 300 characters
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The company predicts an decrease of 3.9% in car sales and an increase of 0.7% in light truck sales for the company during 2003.
2) Relevant Demographic and Social Trends
Again, because Ford is so diversified across its product and brand base, it is rarely impacted by demographic and social trends. Nevertheless, some trends may impact Ford’s sales mix...
displayed 300 characters
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