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Ford Bets Billions On Jaguar
Essay specific features
Written by:
Jacquelyn M
Date added:
November 10, 2010
Level:
University
Grade:
A
No of pages / words:
6 / 1509
Was viewed:
4622 times
Rating of current essay:
Essay content:
Fiat did not want Alfa, but did not want Ford getting it either. Next came Saab and Jaguar. Ford was negotiating to buy both luxury-car companies at the same time. But Harold "Red" Poling, then Ford chairman decided Ford could not manage two acquisitions at once, so Ford backed out of the Saab talks...
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That left Ford to pay $2.5 billion for Jaguar, a legendary brand that had limped along through the 1980s as an independent after being mismanaged nearly to extinction by British Leyland. Jaguar had only two cars, and nothing in development but an ill-conceived sports car called F-type. And Jaguar was being wooed by other manufacturers at the time, most notably General Motors...
displayed 300 characters
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