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Ford: Company analysis
Essay specific features


Written by:
Barbara C
Date added:
January 30, 2017
Level:
University
Grade:
A
No of pages / words:
11 / 2871
Was viewed:
4925 times
Rating of current essay:
Essay content:
It has been concluded that due to the fierce competition in the industry, and due to the changes in the environmental factors, Ford Motor Company needs to concentrate on improving on its weaknesses in order to avoid and overcome the threats.
COMPANY ANALYSIS: FORD MOTOR COMPANY
Introduction
Ford Motor Company was founded in 1903, in the United States of America, by Henry Ford and eleven other investors...
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By 1919, the business began to prosper. Following disagreements with the other investors, Henry Ford and his son, Edsel Ford bought the shares of the investors and became the sole owners and decision makers of Ford Motor Company (Brinkley, 2004).
Today, William Clay Ford Junior is the leader of a company with a well established product portfolio of cars, trucks, vans and Sport-Utility Vehicles under the following brands; Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover and Aston Martin (Ford 2005; BBC, February 2002)...
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