Ford: Company analysis

Essay specific features

 

Issue:

Business

 

Written by:

Barbara C

 

Date added:

January 30, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2871

 

Was viewed:

4834 times

 

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Essay content:

It has been concluded that due to the fierce competition in the industry, and due to the changes in the environmental factors, Ford Motor Company needs to concentrate on improving on its weaknesses in order to avoid and overcome the threats. COMPANY ANALYSIS: FORD MOTOR COMPANY Introduction Ford Motor Company was founded in 1903, in the United States of America, by Henry Ford and eleven other investors...
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By 1919, the business began to prosper. Following disagreements with the other investors, Henry Ford and his son, Edsel Ford bought the shares of the investors and became the sole owners and decision makers of Ford Motor Company (Brinkley, 2004). Today, William Clay Ford Junior is the leader of a company with a well established product portfolio of cars, trucks, vans and Sport-Utility Vehicles under the following brands; Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover and Aston Martin (Ford 2005; BBC, February 2002)...
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