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Ford Hybrid Marketing Plan
Essay specific features
Written by:
Millie M
Date added:
December 10, 2014
Level:
University
Grade:
A
No of pages / words:
29 / 8116
Was viewed:
6920 times
Rating of current essay:
Essay content:
As more people are becoming informed and taking action, companies are feeling pressure from the government and customers to make changes. The change process has been relatively slow and not all countries feel passionate about making changes. In Greece, the change has been slow to sell more green cars...
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In Greece, the change has been slow to sell more green cars. Our consulting group has been assigned the task of helping the Vrohidis-Hatzis Ford dealership find ways to sell green cars in Greece to gain a competitive advantage in the automobile market.
Background
Our client, The Vrohidis-Hatzis Ford dealership opened its doors in 1996...
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