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Essay

Ford Ka

Essay specific features

 

Issue:

Business

 

Written by:

David S

 

Date added:

January 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2503

 

Was viewed:

4757 times

 

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Essay content:

Once the Ka’s target is identified, Moynier can develop the product’s positioning, finalize its marketing strategy and begin planning tactics. Relevant Facts & Issues: Ka’s Non-Traditional Development: Due to the importance of the French small car market to their operations, Ford developed the Ka prior to researching consumer needs in order to quickly respond to the success of the Twingo, a stylish urban car developed by Renault...
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Twingo’s success enabled Renault to supplant PSA as the small car share leader in 1993. With a 36.6% share in 1995, Renault has significant leverage over Ford at 7.6%. To remain relevant in the French small car market, Ford accelerated their new product development process and developed the Ka using the chassis of another Ford model...
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General issues of this essay:
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