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Essay

Ford Winstar

Essay specific features

 

Issue:

Business

 

Written by:

Michael T

 

Date added:

December 6, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1319

 

Was viewed:

3656 times

 

Rating of current essay:

 
Essay content:

That combined with various quality problems, such as the difficulties with Firestone's tires on Ford vehicles, and increased competition, played a key role in the decline of Ford's market share. Faced with the possibility of a disastrous outcome, Ford is forced to reexamine their market research and realign their target market as well as their positioning to the new targeted market...
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Once this is established, possible advertising and promotional ideas must be made to promote Ford's new brand image. With the analysis of the most current market data, Ford should focus their Windstar to persons in the 50+ age group and increase Tier 1 and 2 advertising, concentrating on selling price, value for money, and reliability as their brand image...
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