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Essay

Franchise vs. Business Opportunity

Essay specific features

 

Issue:

Business

 

Written by:

Penny C

 

Date added:

September 3, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1837

 

Was viewed:

4677 times

 

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Essay content:

The licensing of trademark rights is a hallmark of franchising: Every franchisee of a McDonald's, Subway or Holiday Inn is operating under a trademark license. The consistent image portrayed by these and other franchise systems symbolizes their strength in the marketplace, and is the direct result of a trademark license...
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If a program grants you the right to operate under a trademark owned by the seller, you're most likely looking at a franchise rather than a business opportunity. Never underestimate the value of that trademark. The well-known marks of franchises like Burger King or Pizza Hut are powerful consumer magnets...
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