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Franchising Starbucks
Essay specific features
Written by:
Beatrice D
Date added:
June 16, 2013
Level:
University
Grade:
B
No of pages / words:
11 / 3051
Was viewed:
7248 times
Rating of current essay:
Essay content:
Such a franchise is essentially a business clone. But there are many varieties of business arrangements within a franchise system. According to a publication by IFA (International Franchise Association) Educational Foundation, all of those arrangements can be divided into two major groups which are product distribution & business format...
displayed 300 characters
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The dealer (franchisee) identifies with the supplier (franchisor) through the product line and to some extend with its trademark. Franchisees are granted the rights to distribute a franchisor’s products within a specified territory or location. This type of franchising dominates the franchise field, accounting for an estimated 70...
displayed 300 characters
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