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Kimberly Q


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October 27, 2015








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Customer satisfaction involves determining the degree to which a company’s products or services meet the requirements of the end user. Companies that are certified ISO 9001:2000 must now demonstrate how they measure customer satisfaction, and how they are improving in this area. Firms planning to become ISO certified will need to begin developing these capabilities...
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Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers. Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service...
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