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Essay

Frigidaire

Essay specific features

 

Issue:

Business

 

Written by:

Dennis F

 

Date added:

December 25, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1043

 

Was viewed:

3511 times

 

Rating of current essay:

 
Essay content:

The laundry market at the time primarily sold top-loading (vertical axis) washers and Frigidaire believed that the public’s awareness to the environment and energy conservation would grow in the next several years. Taking both of these into account, Frigidaire saw an opportunity to differentiate itself from their competitors and to expand Frigidaire’s position in the marketplace by establishing itself as the industry leader in energy saving, environmentally sound laundry appliances...
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The alternative laundry washer that Frigidaire offered was more efficient than the conventional top-loading washer because it required less water and less energy to operate. Water and energy savings were calculated to be at least $86 per year using national averages. Additional savings would be gained from reduced drying time due to the higher spin speeds in the front-loading washers...
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