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frigidaire case analysis

Essay specific features

 

Issue:

Business

 

Written by:

Taylor L

 

Date added:

November 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 613

 

Was viewed:

5596 times

 

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Essay content:

The Maytag machine will be at a much higher price point of $1200 - $1300 vs. $799 - $1300. The front-loading or non-vertical axis machines are the major competition to the Frigidaire. The target market was identified as families followed by single females and then by single males. The sales of this brand were the highest in the East North Central part of the country followed by the South Atlantic part of the U...
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The Frigidaire machine is at the lowest price point on the market for a front-loading machine. The main positioning points for the machine are the environmental safety of the product and ability to clean clothes more gently than other machines without pulling or stretching. Collecting data about customer perception The data collected during focus groups, surveys and trial runs showed that most consumers were interested in energy saving appliances...
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