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Frito Lay case study

Essay specific features

 

Issue:

Business

 

Written by:

Kristine B

 

Date added:

June 17, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3787

 

Was viewed:

1442 times

 

Rating of current essay:

 
Essay content:

Mr. Doolin set his new business venture in his mother's kitchen. Because there was no money for hiring employees, his family helped him. In 1933, the fritos production was increased by designing a "hammer" pres and the company continued to expand. In 1945, as American returned to peace-time, the country exposed a huge demand, booming population...
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The first of the FRITOS® franchises was offered to The H.W. Lay Company of Atlanta, GA., and would be the start of a partnership that would change consumption patterns of American people. Its first public stock was issued in 1954, with sales that year reaching $21 million. “Mr. Doolin changed a small, kitchen-operated business into a multi-million dollar company...
displayed 300 characters

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