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Essay

Frito-Lay Dips

Essay specific features

 

Issue:

Business

 

Written by:

George R

 

Date added:

August 5, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1118

 

Was viewed:

6452 times

 

Rating of current essay:

 
Essay content:

The Dip Mixes segment accounted for the remaining 1/3 or $206.66 million. 55% of Prepared Dips sold in supermarkets require refrigeration. Frito-Lay, Inc is the nationally recognized leader in the manufacture and marketing of within salty snack food segment of snack food market. The first two dips introduced by Frito-Lay were Jalapeno Bean Dip and Enchilada Bean Dip in the 1950s...
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In 1978 Picante Sauce Dip was introduced. These three dips were the only Frito-Lay dips sold until 1983. Between 1981-1985 Frito-Lay’s Mexican dip sales were consistent but there was a slow growth in these years. Cheese dips represented a huge success. In 1986, Frito-Lay introduced its first sour cream-based, shelf-stable dip...
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General issues of this essay:
Frito Lay Frito Lay Frito Lays Dips Case Frito Lays Dips Strategic Marketing Frito lay dips Frito lays Dips Frito-Lay Dips Frito-Lay Dips Frito-Lay Frito-Lays Dips frito lay inc frito-Lay dips Case 1: Frito?Lay Dips Frito Frito
 

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