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Essay

frito-Lay dips

Essay specific features

 

Issue:

Business

 

Written by:

Jimmie G

 

Date added:

July 6, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 467

 

Was viewed:

7698 times

 

Rating of current essay:

 
Essay content:

Frito-Lay could capitalize on its foothold in the chip dip market and attempt to expand the market share. However the opportunity was less promising because the company is facing a fully saturated market. First, research showed that only 20% of chips were eaten with dips and only 45% of al U.S. households used dips in 1985...
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households used dips in 1985. Second, increased competitive activity was such that Frito-Lay could only hold but not improve its position. Third, recent sales growth in dips was due to new products (cheese-based dips). Also the new sour cream dip represented a break with Mexican-style dips and cheese dips and was probably more suitable for vegetable dipping...
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General issues of this essay:
“popular Of Consumer Goods In Rural Market --A Case Study Of Ghaziabad District”. Frito Lays Dips Case Frito Lays Dips Strategic Marketing Frito lay dips Frito lays Dips Frito-Lay Dips Frito-Lay Dips Frito-Lays Dips frito-Lay dips Ice Cream market analysis Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Pharmaceutical Sales Market How to Make "My" Sour Cream Enchiladas Case 1: Frito?Lay Dips Salty's Restaurant
 

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