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Essay

Frito lays Dips

Essay specific features

 

Issue:

Business

 

Written by:

Mona M

 

Date added:

June 23, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1740

 

Was viewed:

6355 times

 

Rating of current essay:

 
Essay content:

The association between chips and dips was conveyed in promotions and in shelf placement. Weaknesses: § Frito-Lay's enchilada bean dip was dropped from the Mexican dip line in mid-1985 as a result of falling sales. § The discontinuance of the enchilada bean dip had had an unexpected effect. It had been expected that consumers would switch to Frito-Lay's other Mexican dips; but they didn't and went to competitors...
displayed 300 characters

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The association between chips and dips was conveyed in promotions and in shelf placement. Weaknesses: § Frito-Lay's enchilada bean dip was dropped from the Mexican dip line in mid-1985 as a result of falling sales. § The discontinuance of the enchilada bean dip had had an unexpected effect. It had been expected that consumers would switch to Frito-Lay's other Mexican dips; but they didn't and went to competitors...
displayed 300 characters

General issues of this essay:
Frito Lay Frito Lay Frito Lays Chip Dip verse Vegetable Dip Frito Lays Dips Case Frito Lays Dips Strategic Marketing Frito Lays Frito lay dips Frito lays Dips Frito-Lay Dips Frito-Lay Dips Frito-Lay Frito-Lays Dips frito-Lay dips Case 1: Frito?Lay Dips Frito
 

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