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Frito Lays Dips Case

Essay specific features

 

Issue:

Business

 

Written by:

Curtis H

 

Date added:

September 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1062

 

Was viewed:

6528 times

 

Rating of current essay:

 
Essay content:

Even though the market for dips is large, it is estimated that about 20% of all dip volume consumed by households in the U.S. is homemade. Also many consumers use refrigerated salad dressings for dips, especially for vegetables, which can be considered the main dip substitute. ? How might the dip category be segmented? The main segments in the dip market are the "chip dip" category and the "vegetable dip" category...
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is homemade. Also many consumers use refrigerated salad dressings for dips, especially for vegetables, which can be considered the main dip substitute. ? How might the dip category be segmented? The main segments in the dip market are the "chip dip" category and the "vegetable dip" category. The total dip market is divided in two product types, segmented on its usage; prepared dips (2/3 of total) and dip mixes for at-home preparation (1/3 of total)...
displayed 300 characters

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