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Essay

Frito Lays Dips Strategic Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Michael R

 

Date added:

February 18, 2014

 

Level:

 

Grade:

B

 

No of pages / words:

2 / 520

 

Was viewed:

7213 times

 

Rating of current essay:

 
Essay content:

Industry estimates state that total dip retail dollar sales volume through supermarkets was $620 million in 1985. Two-thirds of this dollar volume was captured by prepared dips; the other one third was accounted for by dip mixes for at home preparation. The major competitors in this segment were Kraft, Borden, a large number of regional dairies, and numerous store brands...
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The major competitors in this segment were Kraft, Borden, a large number of regional dairies, and numerous store brands. Exhibit 1 on page 119 shows a breakdown of the $620 million sales of dips in supermarkets by product type. Prepared Dips accounts for $420 million of supermarket dip sales while Dip Bases only account for $2oo million of the market...
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General issues of this essay:
Frito Lays Chip Dip verse Vegetable Dip Frito Lays Dips Case Frito Lays Dips Strategic Marketing Frito Lays Frito lay dips Frito lays Dips Frito-Lay Dips Frito-Lay Dips Frito-Lays Dips frito-Lay dips Marketing Defined Marketing Defined Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Case 1: Frito?Lay Dips Strategic Marketing and the Four P's of Market Research
 

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