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From Early Adopters to Limited Edition to Personalised Products; People are searching for esteem needs

Essay specific features

 

Issue:

Business

 

Written by:

Carrie M

 

Date added:

June 25, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2988

 

Was viewed:

10064 times

 

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Essay content:

They seek to be the top of the trend; the one people will have to follow. Therefore they have to be the very first one to adopt new ideas and innovation, in order to be the persons with latest and greatest gadgets or trends. These people are usually celebrities or in high society where owning new innovative products costs a lot of money and involves risks of failure...
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Therefore, these people will seek for exclusivity to limit the people who can own the product, so that those who are able to own will be considered the top of the crowd. That is how “Limited Edition” products play important role in supporting their esteem needs. However, companies trying to capture this market tend to exploit the concept of limited edition...
displayed 300 characters

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