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Essay

From Merchant To Multinational: Enrico Dell'Acqua

Essay specific features

 

Issue:

Business

 

Written by:

Bobbie A

 

Date added:

December 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 538

 

Was viewed:

6612 times

 

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Essay content:

high transportation costs; b. low consumption; c. low purchasing level; d. low quality of products in Italy. 5) High end cotton producers were U.K. and Switzerland First transformation from a merchant commercializing products to a vertically integrated production system: 1) Higher control level (cost and quality) 2) Economies of scale: no more fragmentation of smaller firms 3) Technology => mechanization (spinning and waving) Second breakthrough: 1) Expansion in Southern Italy (the only possibility because in the Northern Europe they were already buying products from U...
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In this case the most relevant figure becomes the buyer, who has to select the right products that have to be sold. From a local selling company into a multinational which had to buy and sell the right products => ability to adapt their shape according to the external context.
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