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Frontier Airlines Rebranding Campaign
Essay specific features
Written by:
Beverly R
Date added:
August 11, 2012
Level:
University
Grade:
A
No of pages / words:
5 / 1267
Was viewed:
7203 times
Rating of current essay:
Essay content:
Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal." The campaign uses the animals that are featured on the tails of the airline's airplanes, such as rabbits and foxes. By catching customer's attention with talking animals and their tag line, Frontier Airlines is now a very recognizable airline...
displayed 300 characters
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Baseline studies indicated that the people in Denver, the airlines home base was not aware of the airlines. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal" in television, print and radio advertising. The campaign uses the animals that are featured on the tails of the airline's airplanes, such as rabbits and foxes...
displayed 300 characters
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