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Fully explain how Advertising can affect Profits in Competitive and Non-Competitive Markets
Essay specific features
Written by:
Patricia M
Date added:
January 6, 2014
Level:
University
Grade:
A
No of pages / words:
4 / 1048
Was viewed:
3620 times
Rating of current essay:
Essay content:
2000) an example of an oligopoly would be the fast food industry where there is a few firms such as McDonalds, Burger King and KFC that all compete for a greater market share.
In a Monopoly there is one firm that controls the market, and there is no similar products being sold by other companies. Advertising is therefore used to encourage people to buy more of their product...
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Advertising is therefore used to encourage people to buy more of their product. In a monopoly there is a downward sloping demand curve, the reason for this is that a firm must lower the price to sell and extra unit of their product. For a monopoly to maximise profits it must have an equilibrium point where marginal cost equals marginal revenue, there is no reason for a firm to move from this equilibrium point because they are fulfilling their market plan...
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