Functions of Public Relations

Essay specific features

 

Issue:

Business

 

Written by:

Franklin T

 

Date added:

August 22, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1087

 

Was viewed:

486 times

 

Rating of current essay:

 
Essay content:

There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004)...
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Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization. Organizational Functions of Public Relations "There is a fundamental difference between the functions of public relations and the functions of marketing and advertising...
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