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Essay

Fundamental of Marketing

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Issue:

Business

 

Written by:

Roy N

 

Date added:

April 25, 2011

 

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Grade:

A

 

No of pages / words:

4 / 1005

 

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9452 times

 

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Essay content:

Marketing, in addition, is also about wants and demands. Wants are shaped by culture and personality. Demands are wants that are backed by purchasing power. As a marketer responsibility is formed to provide a combination of products, services, information, or experience to satisfy these needs, wants, and demands...
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Customers form expectations about the value of products and services that are offered. (Armstrong, Kottler, 2005. Page 6-9) Customer relationship management is important to build and maintain profitable customer relationships and deliver superior customer value and satisfaction. Building a proper relationship requires acquiring, maintaining, and increasing customers...
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