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Essay

Gallo Rice

Essay specific features

 

Issue:

Business

 

Written by:

Stella H

 

Date added:

June 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1035

 

Was viewed:

5356 times

 

Rating of current essay:

 
Essay content:

Gallo's white rice volume accounted for 17.3% of Italy's white rice volume. Gallo's Blond line volume share in Italy was 35.4%. Their super-premium line was 1.2% volume. Gallo was carried in grocery stores that accounted for 80% of all grocery sales in Italy. These stores generally stocked 5 Gallo products (2 whites, 3 parabo Preve was concerned that he may begin to lose market share in the paraboiled rice segment...
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Retail trade margins on Gallo's blond line were around 1% and around 7% on the competitor Flora's paraboiled lines. He was concerned that chains would develop their own rice lines to improve their bottom lines. I would recommend that Preve work on monthly promotions with the major grocery chains with the goal of the grocer helping drive Gallo's volume and offering the grocer some margin support...
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