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Gallo Rice
Essay specific features
Written by:
Stella H
Date added:
June 14, 2013
Level:
University
Grade:
A
No of pages / words:
4 / 1035
Was viewed:
5350 times
Rating of current essay:
Essay content:
Gallo's white rice volume accounted for 17.3% of Italy's white rice volume. Gallo's Blond line volume share in Italy was 35.4%. Their super-premium line was 1.2% volume. Gallo was carried in grocery stores that accounted for 80% of all grocery sales in Italy. These stores generally stocked 5 Gallo products (2 whites, 3 parabo
Preve was concerned that he may begin to lose market share in the paraboiled rice segment...
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Retail trade margins on Gallo's blond line were around 1% and around 7% on the competitor Flora's paraboiled lines. He was concerned that chains would develop their own rice lines to improve their bottom lines. I would recommend that Preve work on monthly promotions with the major grocery chains with the goal of the grocer helping drive Gallo's volume and offering the grocer some margin support...
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