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Gallo Rice
Essay specific features
Written by:
Ruth E
Date added:
January 13, 2012
Level:
University
Grade:
A
No of pages / words:
13 / 3490
Was viewed:
7217 times
Rating of current essay:
Essay content:
The company decided to trade off other products than rice appointing itself as a goal achieving market share leadership through bringing differentiated, higher margin products. F&P Gruppo was investing heavily in Research and Development, because new products were supposed to derive 35% - 40% of total gross margin...
displayed 300 characters
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Although successful in 8 countries, the company didn't fall into trap of complacency, it always saw room for improvement constantly searching for new strains of high-quality rice and looking for new markets and opportunities. F&P Gruppo was incredibly consistent with its Gallo brand name and Gallo rooster logo, and this consistency resulted in high brand awareness across the countries the company operated in...
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