Gallo Rice

Essay specific features

 

Issue:

Business

 

Written by:

Ruth E

 

Date added:

January 13, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3490

 

Was viewed:

7217 times

 

Rating of current essay:

 
Essay content:

The company decided to trade off other products than rice appointing itself as a goal achieving market share leadership through bringing differentiated, higher margin products. F&P Gruppo was investing heavily in Research and Development, because new products were supposed to derive 35% - 40% of total gross margin...
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Although successful in 8 countries, the company didn't fall into trap of complacency, it always saw room for improvement constantly searching for new strains of high-quality rice and looking for new markets and opportunities. F&P Gruppo was incredibly consistent with its Gallo brand name and Gallo rooster logo, and this consistency resulted in high brand awareness across the countries the company operated in...
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