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Essay

Gap Analysis -Harrison Keyes

Essay specific features

 

Issue:

Business

 

Written by:

Britney M

 

Date added:

October 4, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1276

 

Was viewed:

4147 times

 

Rating of current essay:

 
Essay content:

Harrison-Keyes (HK) is at the threshold of this opportunity, but before it can move into the digital age, it must identify the underlying issues and effectively implement change processes for it to improve the company's overall situation. Situation Analysis Issue and Opportunity Identification Harrison-Keyes is a well established publishing company specializing in scientific, technical, business books and journal as well as educational materials for professionals and consumer markets...
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Despite Harrison-Keyes' past success, the company is experiencing a decrease in profitability as is most of the competition in the industry due to much larger distributors. Harrison-Keyes recently hired CEO Meg McGill, with the expectations of revitalizing the company; however, her lack of efficient leadership skills and understanding of the company's needs lead to an unsuccessful venture into e-publishing...
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