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Essay

Gap Consumer Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Daniel Y

 

Date added:

March 14, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

23 / 6214

 

Was viewed:

5432 times

 

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Essay content:

Its dollar/pounds pricing structure made its price seem expensive when comparing with other Mid-market brands. This can be evidenced from its continuous falls in UK clothing share, from 1.6% in 2003 to 1.1% in 2008. (Verdict, 2008) From the secondary research, it has been shown that though UK clothing market growing from ?41,155 billion in 2003 and expected to reach almost ?50 billion by 2008, there are significant changes in consumers’ trends and behaviours such as Credit Crunch...
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While GAP is perceived with only functional benefit to most of its customers but to those who are GAP true fans, it can reach the End of The Means and End Chain and contribute Instrumental and Terminal. In addition, by using Fishbein Model, measured attitude toward GAP and the associated beliefs as well as identified areas that needed to be improved, GAP only received an average rating on style which is the main concern in consumers buying decision process and needed to be developed...
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