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Essay

Gap HBS Case

Essay specific features

 

Issue:

Business

 

Written by:

Alice K

 

Date added:

September 9, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3043

 

Was viewed:

3804 times

 

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Essay content:

This only sentence could explain why Gap Inc. has been so successful as a Market Driving Company: as being a pioneer in the casual ware industry, they managed through decades to teach customers theirs needs and to create a high brand value. The question that remains is now to find how Gap managed to reach such a point in the market...
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Here are the facts that can explain this major success: - The growth during this period of time is a direct result of meeting a niche in the clothing market and being a pioneer in this niche. Indeed, as an innovator in the apparel industry, Gap Inc. managed to "help buyers learn what they want" (Kellogg on Marketing-Chapter 5)...
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