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Essay

Gap Inc

Essay specific features

 

Issue:

Business

 

Written by:

John S

 

Date added:

April 18, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 513

 

Was viewed:

8856 times

 

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Essay content:

It can saturate a market by filling all price and quality gaps. It also offers products to brand-switchers who like to experiment with different brands. However, the only disadvantage of this strategy is the high cost for the company to operate. According to the case, Gap Inc. had positioned Gap as the purveyor of “fresh, casual American style,” Banana Republic as an “affordable luxury” retailer with an “elevated designer expression,” and Old Navy as a formidable player in the value sector” offering basic and fashionable items in a fun shopping environment...
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However, the only disadvantage of this strategy is the high cost for the company to operate. According to the case, Gap Inc. had positioned Gap as the purveyor of “fresh, casual American style,” Banana Republic as an “affordable luxury” retailer with an “elevated designer expression,” and Old Navy as a formidable player in the value sector” offering basic and fashionable items in a fun shopping environment...
displayed 300 characters

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