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Gatorade Advertisement Evaluation
Essay specific features
Written by:
Darryl W
Date added:
September 13, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 945
Was viewed:
6063 times
Rating of current essay:
Essay content:
Gatorade was a success and by fall 1967 Stokely-Van Camp had secured rights and began marketing Gatorade nationwide.
In 1983, the Quaker Oats Co. purchased Stokely-Van Camp and it launched Gatorade from a sleepy little brand into superstardom (Kays, 1). Since 1983, Gatorade has enjoyed an unprecedented 20 percent annual sales growth rate, from about $100 million in 1983 to more than $2...
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Pepsico purchased Quaker Oats in 2001, a move beverage industry analysts predict will eventually lead to an even greater share of the already 80% of the sports beverage market for Gatorade (Kays,1). The New York Times named Gatorade one of the 100 best brands of the 20th century?along with the beverage kings Coca-Cola, Pepsi, and Budweiser (www...
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