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Essay

General Motors and Avto Vaz

Essay specific features

 

Issue:

Business

 

Written by:

Cheryl H

 

Date added:

February 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3339

 

Was viewed:

383 times

 

Rating of current essay:

 
Essay content:

This can be successfully achieved through a Joint Venture with AvtoVaz to penetrate the Russian market and produce and sell Chevrolets. Be of the first auto makers to strongly penetrate the Russian market and gain first come benefits: Having the chance to get a network and get started with suppliers and other partners in Russia in a way that will put GM among the leaders...
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(Avto Vaz dealers across the country make up the only truly national distribution network for cars in Russia. And the existence of this dealer network is very positive for GM because building a dealer network from scratch is enormously difficult. ) To increase GM Global Market Share above its 13.6% mark by entering emerging markets: Due to GM shrinking global market share in 2000, Emerging markets like Russia represent the so called white-territories which are still unclaimed and uncertain markets for the traditional Western automakers and therefore provide a huge opportunity...
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