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Essay

General Motors case

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Issue:

Business

 

Written by:

Dorothy F

 

Date added:

November 11, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

23 / 6183

 

Was viewed:

9060 times

 

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Essay content:

General Motors has been utilizing innovation in service ad technology to secure itself a dominant position in the automobile industry, since 1908. The main problems faced by General motors are declining U.S. automobile market share, high pension costs, rising fuel prices, lack of differentiated products, inability to generate revenues from its core activity (manufacture of cars), over dependence on its financing division and its inefficient use of assets...
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General Motors can adopt several strategies and tactics to overcome internal weaknesses and external threats. Some of these are: 1. Introducing self managed creative work teams to improve and speed- up product development of new technologies in emerging markets such as China and Europe. 2. Reduce dependence on GMC and focus resources on core products i...
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