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General Motors In China
Essay specific features
Written by:
Marianne V
Date added:
February 6, 2013
Level:
University
Grade:
A
No of pages / words:
2 / 457
Was viewed:
6594 times
Rating of current essay:
Essay content:
Through numerous joint ventures with local manufacturers, GM has
established significant capabilities, both in production and sales. To maintain and expand upon its
current position in China, GM should broaden its product lineup to target three key consumer
groups: middle class car buyers, the luxury consumer, and purchasers of light and medium duty
commercial vehicles...
displayed 300 characters
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The rise of the middle class in China is expected to fuel the rapid growth of
the Chinese automobile market, making this population especially important for GM. To encourage
these potential customers to buy from GM and promote lock in, GM must also adequately provide
two key complementary goods, automotive services and driver education...
displayed 300 characters
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