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Essay

Generic Strategies

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Issue:

Business

 

Written by:

Evelyn N

 

Date added:

September 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 255

 

Was viewed:

10250 times

 

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Essay content:

Often times the perception, or brand of the company may become misconstrued in the marketplace. The cost leadership theory involves a direct focus on slimming down the firm's cost structure; usually at the expensive of product creativity. These companies primarily possess standardized products in perhaps a commoditized market structure...
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Parity and proximity must be achieved in terms of differentiation for these companies. Likewise, differentiation can be achieved through product lines, technology, or even distribution channels. Opposite cost leadership, parity and proximity are established from a cost perspective. Then focus strategy employs the same notion of intent, only capitalizing on fragmentation noted in particular industry and market segments...
displayed 300 characters

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