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Essay

Genral Mills flop: Jet 24

Essay specific features

 

Issue:

Business

 

Written by:

Ronald S

 

Date added:

March 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 403

 

Was viewed:

1374 times

 

Rating of current essay:

 
Essay content:

Female heads of household with at least 1 child 3 ? 14 years of age 3. In-home tests under actual usage conditions Research indicated various concerns with regard to Jet 24's success. Some of these are the need for a vitamin C additive, the fact that it is perceived mainly as a kid's drink, that it may be messy and sticky, and that people doubt the fact that it will produce 24 servings...
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The target market should be narrowed; I recommend that General Mills market it specifically as a kid's drink. That is how test groups first perceived it in two out of three studies: as an alternate satisfier for Koolaid-type drinks. General Mills should first focus on this market segment and test the response before deciding to market the drink to adults...
displayed 300 characters

General issues of this essay:
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