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Issue:

Business

 

Written by:

Francis S

 

Date added:

April 14, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 625

 

Was viewed:

6223 times

 

Rating of current essay:

good 379, average 21, bad 3 (total score: 4.8)
 
Essay content:

This often requires personal communication with the customer. The essence of relationship marketing is to understand customers' needs and develop a plan that surrounds those needs to create product offers. Any retail business has a need and desire to grow their business. Consider the retail food industry...
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The average grocery store now stocks around 20,000 items, with larger stores carrying two or three times that amount. Around 10,000 new items are introduced each year. This creates an information crisis for retail managers and for manufacturers in the buying process. The key solution is to implement point-of-sale scanning to help allocate shelf space and optimize product mix...
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